This site is something of an experiment in minimalist design. It’s based on words. The black text with sparse orange accents, white spaces, and navigation structure are the entirety of the design elements. Unlike most consulting websites, there are no pictures of handshakes, interlocking gears, up-arrow charts, or a diverse group of models (nearly always young) huddled around a desk or whiteboard in an awesome workspace. It doesn’t try to overwhelm or impress with volume. Instead, the idea here is to simply provide sufficient information to make a spark, to have the viewer make contact.